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In 1986 three friends from Are, Sweden, got together to discuss their goal to solve the ski wear problem. The problem, as they saw it, was that no one was making technical ski apparel that combined the functional features needed to be in the mountains with stylish design that made a statement. All lifelong ski enthusiasts, these three guys knew they could do it better than the rest. At that moment Peak Performance was born. Although at first they just wanted to make clothes for themselves and their friends, it soon became apparent that they could make a real business out of this endeavor. Ask anyone in Are, Sweden which skiwear brand best exemplifies their snowy mountain town, and its most definitely going to be Peak Performance ski wear.
Peak Performance is one of the hottest brands in all of Europe. Starting in 2014/15 Hamilton Sports Aspen along with our sister store Miller Sports will be the first stores in the United States to carry Peak Performance, making us the go to store for all your Peak Performance needs. Come see us this coming winter to check out the latest and greatest selections from this famous brand from Sweden.