Inspiration stems from what we experience ourselves, from our personal fee for our own products. Trying them out ourselves inspires us to improve them even further. But other kinds of sport can be an inspiration too. We can gain new ideas from things like golf, mountaineering and biking. Then we transform them into the language of design for our skiwear. But the most significant impuilses come from fashion itself. We meticulously follow its trends. We keen an eye on our young designers. What they do, what makes them tick. Young people look at things from a different point of view, develop their own shaping ideas and cross the limits of convention. That's very exciting.

We look for perfection in reduction. No glitery, shiny appearnce. We prefer the clean look. Highly technical functionality. But implemented in an attractive, fashionable way. And always different to all the rest. The Spirit of Skiing is also an expression of personal attitude, of a way of life. There is no need to feel associated with any particual “scene”. But you have to be true to yourself. Your own standards are all that matter.

“Freedom of movement is more than just being able to move”
We have considered that traveling on skis is movement. The more movement one has, the better one can ski. So skiwear has to offer as much freedom as possible. Otherwise it is not functional.

Normal skiwear is usually either comfortable and warm, or light and allows movement. Kjus is not either/or, but both/and. Using high-tech fabrics and innovative processes we reconcile the conflicts. Microfiber with added stretch, innovative membrane materials and inner linings with proactive temperature adjustment, allow us to make light jackets which offer maximum freedom of movement and maximum comfort in wear. Whether you ski in temperatures of minus twenty degrees or in the spring sunshine, whether carving on the piste or free-skiing in deep powder, it is all much more fun with Kjus…thanks to the well-thought-out-functionality which you may feel, but will barely notice.

A bit on Lasse Kjus himself:
“You would think that an X-times World Champion, World Cup and Olympic winner would have the best equipment. There you would be wrong. I either nearly froze my backside in skin-thin racing clothes or was trapped in thickly padded jackets and pants. I could hardly move, but least I was warm. I was convinced that there must be skiwear which could offer the maximum freedom of movement and comfort at the same time. However there was none to be found, so I developed my own skiwear.

I have completed in ski races since I was eight years old. I have attained a great deal since then and learnt something too: if you want to win, you must not compromise on anything. I remain true to this saying. Even with my skiwear. I almost drive the designers mad with my perfectionism. But I want 100% freedom of movement and 100% comfort. I am not satisfied with less. The same applies to jacket and pants: if the K is on it, I am behind it. You will never find a better test driver than me.”

For more information on Kjus Skiwear please visit their website: www.kjus.com

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